The ability to add in customisation for special draw promotions to home page banner and play page jackpot. At present the jackpot amount is automatically pulled in to display, at times throughout the year it would be good to offer customisation or alternatives to the standard jackpot value when special promotions are run, so that our marketing can better match our play page.
This would avoid the confusion customers have when they turn up on a page which has a different jackpot amount but is for the correct game. An example is when we have Million-YEAH campaign and customers have the chance of winning for up to 10 customers 1 million dollars. Ours would say 4 million (the usual jackpot amount) which is confusing to customers when they are pushed to the play page from an email/advert.
Number of draws which could benefit from customisation:
• Superdraws – Approx. 7 times per year
• Million-YEAH (Jackpot value varies)
• Megadraws – 1 per year (Christmas time)
These special draws sometimes coincide with holidays eg, Valentines day, New Years etc so it would be good to add themes that match marketing activity. To help customer easily find these draws when turning up on the site.