Operators do not have the required information to make an informed decision on which account to use when search results return multiple accounts. Some of the key attributes operators would use that are not currently available in the search results are:
  • encoded customer ID
  • last purchase date
  • subscription details (lottery, status, value)
  • affiliation
  • account status (active/deactivated/locked)
  • phone number
  • online/offline
Given the challenges currently faced with searching (other canny requests) we are finding that operators are being faced with multiple accounts frequently, however, even if all of these challenges were resolved the need to provide more meaningful information to operators to support decision making will remain.