New website functionality for the multiple-prize draw
under review
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Yvonne Bergstrum
The multiple-prize draw functionality works as it was designed for the website but we’d like to request new functionality with it as when using the multiple-prize option, the main prize landing page only shows limited information and doesn’t display images, video, virtual tour, map etc.
All additional information (images, video, virtual tour, map etc.) can only be displayed on the added prize dropdown option so a user will see very limited information on the main page, and will need to know to click the drop down of the prize option to see all of the main content such as videos, images etc.
I’d like to request that the main landing page have the ability to display the same information as the prize option dropdown content. This will allow us to display information prominently in the prize and not need users to click the drop down to find it.
Patrick Gordon
under review
Patrick Gordon
We explored having one item open by default but deliberately moved away from that idea as some prizes can be very long it wasn't immediately obvious that there are multiples to look at. This was the better CX.
Also, 70+% of OZL Customers are on mobile devices where that info is already below the fold (see attached image).
Yvonne Bergstrum If you can provide it I would be interested in hearing what your userbase % split of mobile-to-desktop is.
We have a few ideas on how we could better snag the attention of customers visually for each prize item, but this would be a further increment.
We believe this is an improvement over the baseline of previous limitations of how single-prize-focused the draw content was.
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Yvonne Bergstrum
Patrick Gordon: Morning Patrick, We have some details for you and will send them through privately. Thanks for the information
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Kirsty Moore
Patrick Gordon: Hi Pat, EF would be very keen for more flexibilty on this also for ULC lotteries being they are multi-prize optional. Images, videos etc. We likely have enough of a % of desktop users viewing, not all driven by mobile.
Patrick Gordon
Kirsty Moore: Not sure I follow, multi-prize draws still support all the same content features like videos, images and whatnot.
Some improvements were also made to increase the eye-catching-ness (technical term...) of the various prizes as seen in the screenshot.
This was done off the back of some user testing we did around July last year.
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Amanda McMillan
Patrick Gordon is this your thing?
Patrick Gordon
Amanda McMillan: Yup this is me