Yin Tang Curtis West please see above when you have a chance.

Patrick Gordon: it would be largely related to organic and direct traffic. With that being said, for bonus draws that add an incentive to buy a ticket in the lottery, we wouldn't be leading with ads solely focused on the targeted promotion. The main driver in the ad would still be the prize home to convert new buyers. For a new customer, it would be ideal to send them to the prize details page for more information on the promotion, rather than straight to buy a ticket. For regular customers it can possibly go straight to the buy page.

Hey Patrick Gordon: The marketing team have provided the following info on why we want both lotteries to display on the homepage feature banner:

Thanks

Simone

Hey Simone Elliott:

OK so maybe another way to re-frame this is the products that each customer sees as featured could be more tailored to their past purchasing history and behaviours.

Is that fair to say?

Hi Patrick Gordon. That wouldn't be suitable for us. We would like the opportunity to cross-sell lotteries as some customers may be unaware that we have more than 1 lottery.

Patrick Gordon: providing some info from EF's perspective too, there are certain periods during a draw where one draw will outperform others. Those periods are not necessarily related to the days remaining to draw close (which is how I understand the system currently prioritises the front page draw?). Perhaps the best example is our Early Bird draw which closes after the first few weeks of the lottery. When that Early Bird period is nearing its end, having that draw promoted is beneficial from a net revenue perspective, even moreso than a draw that is closing next week.

Firstly, thanks all for the robust discussion on this item. It is really helping me get a view through your lens... More specifically:

Curtis West: Thanks for the insight Curtis. Are there any other examples or scenarios where the draw date and product rank isn't the determining factor in what you would expect promoted?

Simone Elliott: from your perspective, are in-cart placements not effective enough at cross-selling? Do you have any metrics or customer insights you would be willing to share that indicate that customers aren't aware that you are selling for more than one lottery?

Patrick Gordon: Thanks Patrick. I might defer to Yin Tang and Kirsty Moore for any more examples they can think of.

Patrick Gordon: Hey Patrick, agreed that Early Bird is good example. Other scenarios could be:

Thanks Patrick Gordon. Yvonne Bergstrum & Kerry Clifford can I hand this one over to you to reply to Patrick?

Patrick Gordon - has this been resolved as yet? Is there any additional information required from us?

Kerry Clifford: Last comment from me was to Simone asking:

from your perspective, are in-cart placements not effective enough at cross-selling? Do you have any metrics or customer insights you would be willing to share that indicate that customers aren't aware that you are selling for more than one lottery?

Patrick Gordon: OK sorry - I missed that comment. I don't know how we could begin to show you that there is low awareness other than the fact that we have a very small percentage of cross-over between MPH and C4C supporters (under 10%). From what we can see, we also have little to no take up of Cars on the in-cart placements as well.

Kerry Clifford: no worries! What I am wondering is if it is not necessarily a case of awareness so much as it is attractiveness of the product/prize.

We know that in the commercial lottery space, customers can often be quite 'loyal' to one product over others. Especially when they are quite new to playing with us or lotteries in general.

A few things come to mind:

The reason I am asking these questions is because I feel that a rotating banner is not necessarily an ideal solution, because I don't believe it is clear what the underlying problem is at this stage.